Future  Thinking: Is  Slacktivism  Real  Activism

An initial investigation into the macro trend of brand activism id the main focus of this report. Through in-depth trend exploration, with consideration of key drivers, market consequences and multiple themes including global digital dialogue and authenticity backlash. Along side this a set of manifestation were produces with aim to forecast the future direction of the trend. Research discovered in this report help set the foundation for following final year projects and their focuses.