Stage 2: Goody Socks

As part of the second element of my final year project, I was asked to  develop a innovative business concept that corresponded with insights found in my Stage 1 project and previous research. As a result I created the business 'Goody Socks' to combat Generation Z disconnection to the charity sector and lack of inspiration to financial support causes many care about. This report consist of research around relevant markets, opportunities, concept testing, three-year strategy plan, communication techniques and the financial feasibility of the concept.